When someone clicks or taps on your links, they go directly to what they want to know or buy.Īlthough ad extensions are an advanced feature, a business will learn that they are quite easy to set up. Sitelink extensions take people to specific pages on the companies site (for example, a particular product or store hours). To add more links to your ads, you can create site link extensions. Each snippet contains a header and list of features you would like to highlight. These ad extensions provide context on the nature and variety of your products and services before visitors click through to your site. Structured snippets allow your ads to highlight specific aspects of your products and services. Ads with callout extensions can show at the top and bottom of Google search results. While callout extensions on a computer are separated by dots and listed on a single line, callouts on mobile and tablet devices wrap in paragraph form. Callouts also show in a variety of ways, depending on the device and other factors. A callout extension is eligible to appear with a companies ad on a computer or mobile device. Location extensions may also include a phone number or call button so that users can quickly call your business.Ĭallout extensions are small snippets of text that appear with your search ads and highlight additional features or benefits of your products/services. People can then click or tap your extension to get further details about your location on your location page, which includes the most relevant business information all in one place. Location extensions can help people find your locations by showing your ads with your address, a map to your location, or the distance to your business. In the case of call extensions, this additional information is your business phone number. The ad extensions are call, location, callout, structured snippets, and site links.Ĭall extensions are a type of ad extension that allows advertisers to include additional information about their businesses in their text ads. Because Ad Rank is critical in determining whether a company ad is shown, businesses must focus on applying extensions to its ads to appear at the top of the search network.īusinesses must utilize the following extensions to optimize their AdWords account.
In addition to max CPC bid and quality score, Ad Rank will now factor in the anticipated impact from ad extensions. Last year in October 2019, Google announced a change to Ad Rank. There are two main formulas all advertisers must consider, and its the ad rank and quality score formula. To take an AdWords account to the next level, an advertiser must optimize its account to the fullest to gain a high ad rank. As a quick recap, the levels of AdWords are in this exact order, account, campaign, ad group, and keywords. In our last post, we covered the basics of an AdWords account by addressing the different account levels in Google AdWords. Successful advertising is all about capturing the target market at the right place and at the right time.
Published by Algorithmic Global on FebruFebruary 12, 2020 Optimize Your Google AdWords With Ad Extensions
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